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The Little Jewel

The Little Jewel jewelry made simple

The Little Jewel has been a family owned and operated business since 1979 on the historic Pearl Street Mall in Boulder, Colorado. Come see what make us different!

Some of our Amazing Designers

So many styles to choose from

Shop by Style

Over 40 Years of Selling Jewelry

Why Choose The Little Jewel?

Family Owned

We have been a family owned and operated business on the Pearl Street Mall since 1979.

No Middle Man

We buy our jewelry direct from designers around the world to avoid the middle man markup.

Money Back Guarantee

If you are not 100% satisfied with your purchase, return it to us within 30 days and get your money back no questions asked.

Free Shipping

We offer free shipping on all orders over $100. Or pick it up in our store on Pearl Street for free.


What makes us different?

Small Family Business

We have only a few employees, most of which are family. We pay ourselves modest wages because we want to be able to offer quality jewelry at an affordable price.

Low Overhead

We own our own store which means we don’t have to pay rent . We also have a smaller store than most jewelry stores, but way more jewelry per square foot than most. This helps us keep our overhead low while still being able to offer a wide selection of fine jewelry at great prices.

No Middle Man

We eliminate the middleman and buy directly from designers and importers. No middle man means we can offer the best prices.

Fantastic Designers

We have a great relationship with our custom designers. Who give us great prices of custom jewelry.

Price Matching

If you see a piece of jewelry we have for sale for cheaper, contact us and we will do our best to match or beat that price.

Come find us

Our Location

Our Store on the Pearl Street Mall