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The Little Jewel
Since 1979

Come see what make us different!

See our Sale

Some words from our wonderful customers

I had a wonderful conversation with the store owners. They took care of my necklace without a hassle. I am more than satisfied. They are passionate about jewelry and it shows through the quality of the work. Definitely recommend. Thank you for the exceptional service!

Bruno G

I found a gorgeous wedding band for my partner at The Little Jewel, I had looked forever to find the right one since he is such a little perfectionist and won't settle for anything ordinary! The staff was very attentive, when I described what I was basically looking for they quickly narrowed it down and once I laid eyes on it I was ecstatic, it was perfect!

Todd F.

Loved, loved ,loved this jewelry store. When traveling I love to buy a piece of jewelry from each State I visit. The owner was such a nice, friendly and amazing person. She was very sweet and helpful. Love the couple of sterling silver pieces I picked up....

Norma C

Why Choose The Little Jewel?

The Little Jewel has been a family owned and operated business since 1979 on the historic Pearl Street Mall in Boulder, Colorado. The Little Jewel formerly the Gold and Silver Exchange was founded by Darline Brown. The history of the store begins, when Darline Brown, was living in Houston where she took a class in jewelry making that started her lifelong love of jewelry.

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Family Owned

We have been a family owned and operated business on the Pearl Street Mall since 1979.

No Middle Man

We buy our jewelry direct from designers around the world to avoid the middle man markup.

Money Back Guarantee

If you are not 100% satisfied with your purchase, return it to us within 30 days and get your money back no questions asked.

Free Shipping

We offer free shipping on all orders over $100. Or pick it up in our store on Pearl Street for free.

Birthstone Sale
20% off Select Stones

Gemstones change every month!