Free shipping on all orders over $100.

The Little Jewel has been a family owned and operated business for over 40 years on the historic Pearl Street Mall in Boulder, Colorado. The Little Jewel formerly the Gold and Silver Exchange was founded by Darline Brown. The history of the store begins, when Darline Brown, was living in Houston where she took a class in jewelry making that started her lifelong love of jewelry.

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Over 40 Years of Selling Jewelry

Family Owned

We have been a family owned and operated business on the Pearl Street Mall since 1979.

No Middle Man

We buy our jewelry direct from designers around the world to avoid the middle man markup.

Money Back Guarantee

If you are not 100% satisfied with your purchase, return it to us within 30 days and get your money back no questions asked.

Free Shipping

We offer free shipping on all orders over $100. Or pick it up in our store on Pearl Street for free.

Stretch Your Dollar Farther

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Small Family Business

We have only a few employees, most of which are family. We pay ourselves modest wages because we want to be able to offer quality jewelry at an affordable price.

Low Overhead

We own our own store which means we don’t have to pay rent . We also have a smaller store than most jewelry stores, but way more jewelry per square foot than most. This helps us keep our overhead low while still being able to offer a wide selection of fine jewelry at great prices.

No Middle Man

We eliminate the middleman and buy directly from designers and importers. No middle man means we can offer the best prices.

Fantastic Designers

We have a great relationship with our custom designers. Who give us great prices of custom jewelry.

Price Matching

If you see a piece of jewelry we have for sale for cheaper, contact us and we will do our best to match or beat that price.

All of this enables us to help make your hard earned money stretch farther!

Our Designers

See All of our Designers!
We Have Lots!

New Arrivals

Featured Jewelry

Come See Us


Pearl Street Mall
1225 Pearl St
Boulder Colorado, 80302


Everyday 10:00 am – 6:00 pm