Welcome to The Little Jewel
The Little Jewel has been a family owned and operated business for over 40 years on the historic Pearl Street Mall in Boulder, Colorado. The Little Jewel formerly the Gold and Silver Exchange was founded by Darline Brown. The history of the store begins, when Darline Brown, was living in Houston where she took a class in jewelry making that started her lifelong love of jewelry.
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Over 40 Years of Selling Jewelry
We have been a family owned and operated business on the Pearl Street Mall since 1979.
No Middle Man
We buy our jewelry direct from designers around the world to avoid the middle man markup.
Money Back Guarantee
If you are not 100% satisfied with your purchase, return it to us within 30 days and get your money back no questions asked.
We offer free shipping on all orders over $100. Or pick it up in our store on Pearl Street for free.
Stretch Your Dollar Farther
Small Family Business
We have only a few employees, most of which are family. We pay ourselves modest wages because we want to be able to offer quality jewelry at an affordable price.
We own our own store which means we don’t have to pay rent . We also have a smaller store than most jewelry stores, but way more jewelry per square foot than most. This helps us keep our overhead low while still being able to offer a wide selection of fine jewelry at great prices.
No Middle Man
We eliminate the middleman and buy directly from designers and importers. No middle man means we can offer the best prices.
We have a great relationship with our custom designers. Who give us great prices of custom jewelry.
If you see a piece of jewelry we have for sale for cheaper, contact us and we will do our best to match or beat that price.
All of this enables us to help make your hard earned money stretch farther!
See All of our Designers!
We Have Lots!
Come See Us
Pearl Street Mall
1225 Pearl St
Boulder Colorado, 80302
Everyday 10:00 am – 6:00 pm