Small Family Business

We have only a few employees, most of which are family. We pay ourselves modest wages because we want to be able to offer quality jewelry at an affordable price.

Low Overhead

We own our own store which means we don’t have to pay rent . We also have a smaller store than most jewelry stores, but way more jewelry per square foot than most. This helps us keep our overhead low while still being able to offer a wide selection of fine jewelry at great prices.

No Middle Man

We eliminate the middleman and buy directly from designers and importers. No middle man means we can offer the best prices.

Fantastic Designers

We have a great relationship with our custom designers. Who give us great prices of custom jewelry.

Price Matching

If you see a piece of jewelry we have for sale for cheaper, contact us and we will do our best to match or beat that price.

All of this enables us to help make your hard earned money stretch farther!